What we did:
BRAND STRATEGY
LOGO design
Visual identity
PACKAGING DESIGN
PRINTED ASSETS
DIGITAL ASSETS
TASTE
We partnered with Taste from the very beginning, transforming an initial brand name into a complete identity built specifically for the gym and fitness lifestyle. We developed the logo, visual identity and supporting brand assets, creating a bold and distinctive brand with a clear personality.
From there, we brought the brand to life across the full customer experience, developing distinctive meal packaging and a cohesive suite of digital and print assets. The result is a confident, recognisable brand that positions Taste as a modern meal-prep solution built around convenience, nutrition and an active lifestyle.