What we did:

BRAND STRATEGY
LOGO design
Visual identity
PACKAGING DESIGN
PRINTED ASSETS
DIGITAL ASSETS

TASTE

We partnered with Taste from the very beginning, transforming an initial brand name into a complete identity built specifically for the gym and fitness lifestyle. We developed the logo, visual identity and supporting brand assets, creating a bold and distinctive brand with a clear personality.

From there, we brought the brand to life across the full customer experience, developing distinctive meal packaging and a cohesive suite of digital and print assets. The result is a confident, recognisable brand that positions Taste as a modern meal-prep solution built around convenience, nutrition and an active lifestyle.

IMPACT

Taste has established a strong and recognisable identity within the competitive meal-prep market, creating a clear platform for future growth. The cohesive brand and packaging system helps the business stand out, communicate its focus on nutrition and convenience, and connect with customers looking to support an active lifestyle.