What we did:

BRAND STRATEGY
LOGO design
Visual identity
PACKAGING DESIGN
PRINTED ASSETS
DIGITAL ASSETS

NORTHSIDE COFFEE

We partnered with Northside Coffee to refine and elevate their brand through a focused audit and packaging review. From this, we developed a playful identity built around cheeky hand-drawn illustrations, reflecting the founders’ personality and ethos.

We designed bold, distinctive packaging to enhance shelf presence across their range, alongside a cohesive set of digital and print assets to ensure consistency across all touch-points.

IMPACT

Northside has seen increased DTC sales driven by a clearer, more cohesive brand architecture that helps customers easily navigate coffee varieties and flavour profiles. Retail performance has also grown, with new contracts secured thanks to the stand out brand presence that communicates both the company’s personality and its award-winning roasts.