Heart and Soul Racing brings together performance, community, and mental well-being, creating events that go beyond competition. Born in the North East, it’s a growing movement built on endurance, progress, and genuine human connection, uniting people through fitness across the UK launching the North East’s first fitness festival. Made for runners.

We partnered with Heart and Soul Racing early in their journey, helping shape the brand architecture across multiple areas, from run clubs to their flagship festival. We developed high-quality merchandise, including running hats, socks, and t-shirts, and collaborated on stand out projects such as a non-alcoholic beer with Anarchy Brewery.

We defined their online platform, including the events ticketing system, and designed a wide range of printed materials, from banners and medals to patches.