Black Bee Rum was born in the Northumberland countryside, where founder Dan discovered rare black bee hives producing rich, aromatic honey. Blending this with smooth dark rum, he created a bold, velvety spirit that captures the wild character of the North East in every sip.

We partnered with Black Bee Rum from inception, creating a bold identity that blends heritage with a disruptive edge to help the honey-infused spirit stand out.

We designed a distinctive bottle and premium packaging, supported by cohesive digital and print assets to ensure a strong, consistent brand across all elements from video to photography, delivering a consistent and compelling brand across every touchpoint.