KIDDIWHIZZ /
WHIZZER
BRANDING | PACKAGING DESIGN FOR RETAIL | DISPLAY DESIGN
Project Overview
The Breif:
Kiddiwhizz want to break into retail, the packaging must meet criteria for online and in-store. With the launch of their adult range we were asked to define the children brand for the market through a unique visual identity, showing clear synergy across the brand while developing an in store merchandising strategy.
The Insight:
Adding value to the proposition through a versatile merchandising strategy offering retail buyers multiple options for display. Using colour to encourage vibrant displays and a strong consumer message to drive engagement.
The Delivery:
We created a unique and charismatic yet playful design, showcasing the product colours to create a pastel gradient offering a strong in-store visual. The packaging features an inner structural design to protect the corners in transit and a Euro hanger to optimise the merchandising potential in-store. Meeting the demands of the target retailer. Giving a wider opening offers a more engaging consumer interaction while protecting the silicone from dust. Adding the new key message ‘your on the go toilet companion’ emphasises the brand's value and the products potential connection to the user.
- Define branding / provide brand guideline
- Develop key message / visual identity
- Structural packaging ready for production
- Increase packaging protection for postage
- ‘Retail proof’ the packaging design
- Develop in store merchandising strategy
