DOGDOOV
PACKAGING / LOGO DESIGN
Project Overview
DogDoov®
The Brief:
Dog Doov approached us to build a strong brand identity. The brand must cut through an already crowded market while showcasing the products unique features and customer befits. Continuing the theme across the packaging and merchandising to establish a mainstream alternative for consumers and buyers in the pet space.
The Insight:
Emphasizing the value of the dog beds compact design which lends itself to a more organised merchandising display option in store. A strong and informative brand is key to with a powerful consumer message.
The Delivery:
Crafting a bold brand identity to convey the product's purpose, emphasising warmth, security, and the bond between dogs and their owners. We collaborate closely with DogDoov to understand their vision, ensuring that the branding resonates with both pet owners and retailers. We prioritize creativity, empathy and functionality to deliver a package that effectively communicates the product's benefits establishing DogDoov as a trusted name in pet care. Paired with a new and emotionally charged brand message ‘stuffed with love’. Using the compact design we worked on a convenient in-store display, clearly and neatly merchandising the products to set the brand apart from the competition.
Build brand / provide brand guideline
Develop all graphic work across all media
Develop key message / visual identity
Graphic packaging design
Develop in store merchandising strategy
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